Project Overview
Peachy is a modern introduction of Botox as a preventative treatment in one’s skincare routine. The Peachy experience consists of unique program elements that distinguish the brand as a frontrunner in the industry, which includes the implementation of technology, education, and treatment transparency. Lawrence Group developed the concept prototype for the brand’s architectural aesthetic that is currently being rolled out geographically in urban storefronts with a 3,000 square foot footprint.
Through a process of information discovery, we distilled the customer journey into a prototypical architectural plan that streamlined the offered services both from the customer and staff side. We worked both with the brand’s Marketing Team and Nurse Practitioners to translate Peachy’s services into distinct programmatic elements with a definitive architectural language that focuses on elevating the customer experience to one of ease, luxury, and trust. All millwork standards were thoroughly developed to increase workflow efficiency while finishes were selected to ensure durability in use, as well as evoking a sense of calm and revitalization.
