Challenge
This local beauty spa and retail client was looking to move to a new location with a new design that would center around the customer experience, establish recognizable branding, and dispel the myths and stigma around injectable and bought beauty.
Solution
To meet these goals, the design team worked closely with the client to design and construct a new boutique beauty spa focused on experiential design and to help grow their business.
The experiential design centers on creating memorable and shareable customer experiences. Built in Instagrammable moments are curated throughout the spa including custom wallcovering backgrounds, biophilic elements, kinetic seating, custom resin artwork and neon branding.
A walk-in beauty bar anchors the design while the entire space delights every sense from integral scent systems, sparkling lighting, tactile retail experience, delicious coffee/cocktail bar and soothing soundscape system.
Recent Project
Reteaming with Lawrence Group’s integrated project team, owner Kate Schmoel sought to improve on the brand’s strong foundation. Metro MedSpa, a spa and retail brand focused on dispelling myths and stigma around injectable and bought beauty, experienced rapid growth following the completion of their first prototype location.
The new Metro MedSpa located in Manchester, MO, doubles the size of the previous prototype, reimagining the brand’s retail approach through an improved lobby storefront and interactive “Skin Sins Photobooth,” an AR experience which recommends treatments based on the issues visitors report to the program. This experience plays into a full interactive social media experience in the entry that includes a large screen display, where content can mix between Instagram mentions, promotional videos, curated content, and client-authored content. Expanded injectable rooms and spaces at the botox bar allows the team to care for more visitors, while improved technology integration in all care spaces increases operational efficiency and quality of treatment for each guest.
This expanded space and more robust client experience expand upon Metro MedSpa’s core goal: to demystify self-care while making it more accessible and celebrated.
