As the leader of Lawrence Group’s retail practice, Stacey Steinfeld manages a team of design personnel to support brand roll-outs nationwide. Stacey works closely with clients to internalize their brand standards, goals, and desires, enabling more responsive design services through her comprehensive understanding of her partners’ needs. A strong advocate in embracing her team’s strengths, Stacey provides effective project management through a deeply collaborative process; by providing oversight and design
leadership for the national accounts team, Stacey has successfully managed hundreds of roll-outs in the last five years.
Stacey’s affinity for national retail is supported by her ability to solve unique project and site-specific challenges. She has instituted process improvements for a number of longstanding clients, yielding faster design schedules and increased profitability for all members of a project. With a strong understanding of building code standards throughout the U.S., Stacey’s technical expertise further makes her an invaluable resource for clients and designers alike.